WODANDGO
Leader in the French Crossfit market, WODANDGO focuses on offering the best grips for the sport. They decided to rebrand as they’re setting their sight on growth and expansion.
In order to be competitive with the bigger established brands in the category, they decided it was time to polish their visual identity.
THE GOALS
Rebrand without losing the old customers, while attracting new ones.
Establish a system that the company can carry with them and apply on all types of products.
Create something that will appeal to a market already saturated with competitors
THE brand identity
The world CrossFit is full of passionate customers that love to represent their favorite brands. While this is good news for everyone in the market, customers also love to try new things as there aren’t that many brands out there. So we decided to create something bold and striking to stand out in the middle of all the minimalist brands.
THE CONCEPT
The WAG team wanted something clean and modern, but also didn’t want to look like all of their competition.
So we used simple, bold, striking lines to create the visual identity.
Lines have the advantage of being playful and very graphic.
