MILWAUKEE MASHERS
The Milwaukee Mashers are a professional Pickleball team, part of the Major League Pickleball tour.
The team’s manager reached out after seeing the Arizona Drive project on social media. He also wanted an update to the team’s visual identity.
THE GOALS
Update the visual identity with a new logo and new design language.
Grow the fanbase thanks to better brand awareness.
Increase revenue thanks to merchandising and partnerships.
Close the gap with the look and feel of teams in other leagues.
THE brand identity
With the recent appearance of professional Pickleball, it is not possible to draw on history to support design choices. On top of that, the MLP being a young league, many sports teams already exist in the same cities. So we decided to go with something new, taking inspiration in the name Mashers and creating a simple yet interactive design language.
