DARIUS GARLAND
Darius Garland is an American professional Basketball player for the Cleveland Cavaliers of the NBA. At 23 years old, Darius Garland already has one All-Star selection and is one of the bright young talent of the NBA. What sets him apart is his willingness to try new things outside the court and explore his entrepreneurship side.
THE GOALS
Create a brand identity that represents Darius Garland’s personality and core qualities.
Build a design language that can be expanded at will, suiting many different needs.
THE CONCEPT
At only 23 year old, Darius Garland is only just scratching the surface. So it was important to reflect his energy.
His personal brand is looking towards the future. So we decided to surround the logo with playful assets that can be expanded further depending on the needs. This way, Darius Garland can build whatever he wants, while keeping a consistency throughout his whole communication.
THE BRAND IDENTITY
The Darius Garland logo is a monogram featuring his initials and his jersey number. It’s bold, dynamic and steady, coupled with a customized font for the logotype. We then use illustration and handlettering to build all other assets. It gives the whole brand lots of contrast and makes elements easy to pair with. Overall the look and feel is young, dynamic and fun, but can also be simplified and minimal if needs be.
