CJ STROUD
BRANDING | APPAREL DESIGN
CJ Stroud is the NFL Offensive Rookie of the Year 2024. He plays quaterback for the Houston Texans.
This mark was created as a personal project, with the goal of showcasing the possibilities of using a players on court identity to build something bigger than his own court persona.
THE GOAL
With an ever growing celebrity and exposure, it is important for a player like CJ to think about how he can leverage his personal brand.
The advantage of creating a visual identity is that fans will be able to connect easily with him, his events, his products and his partnerships.
